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LOOK BOOK : River Island SS17

 River Island Spring Summer is go!

It's been a slow release with the look books for next season. I don't mind so much because I tend to be an 'anti spring' winter based goth but still, I like to look!

I haven't seen any inspiring collection so far. In fact, I don't know who is buying for Topshop recently but dear god, stop now. River Island has some interesting styling going on. I quite like the look of some of the grunge meets boho meets Spanish inspired layered pieces.

However, the frilly bleached out denim effect is lost on me.

There is something about bleached denim, ruffles and baseball caps that make me switch off and just think, why. Grim.

 So I have to say, not entirely convinced by the collection.  I know there are several 'stories' going on here. Stories being the retail/visual merch word for lines of clothing styles. I wish stores would clearly label press books/ emails or things with clear guidelines as to what they are trying to get across!








(This reminds me - I need a belt - note to self)

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